About Us



I'm Rochelle, the founder of Baby Vida, and I wear multiple hats – a proud mom to a delightful 4-year-old girl and a loving aunt to three boys. The journey into motherhood can be incredibly daunting and overwhelming. I distinctly remember the challenges I faced in finding baby essentials that not only suited my daughter's needs but also aligned with our lifestyle. It was this struggle that ignited the idea behind Baby Vida.

My vision for this company was simple: to curate essential products that could make parenthood not just manageable but genuinely enjoyable. We understand the demands of modern parenting, and we're here to simplify your life.

At Baby Vida, we've dedicated countless hours to researching products and collaborating with manufacturers from across the globe. Our goal is to bring you the finest, rigorously tested, and top-quality items for your little ones. Every product you find in our shop has undergone thorough safety assessments to ensure your peace of mind.

Our mission is clear – we strive to offer you the safest, most contemporary, and affordable baby products. We believe that parenting should be an adventure filled with joy, and our carefully curated selection reflects that belief.

Thank you for entrusting us with a part of your parenthood journey. We are honored to be a part of your family's story. Welcome to Baby Vida!